The Richards Bay Industrial Development Zone (RBIDZ) is a fully functional industrial estate. It is strategically situated in close proximity to the Richards Bay Harbor, attracting local and international investors in the manufacturing and mining sectors. They contracted Kenako to produce video adverts to showcase their prime land and services.
Kenako scripted, filmed and edited the RBIDZ 30 sec, 60 sec and 5 minutes marketing videos. We then translated the RBIDZ videos into Mandarin as the Chinese audience is one of their major target markets. The adverts were used through local airport advertising,
various exhibitions locally and in countries such as China, USA, UK and Brazil. We also conceptualised and produced RBIDZ’s TV advert which we placed on TV news channels including eNCA, SABC and CNN.