Services
Kenako filmed and produced a Coronavirus awareness music video composed and performed by a Transnet Port Terminals employee. The video was translated into all South African languages to better spread the message.
Brief:
Transnet Port Terminals (TPT) is one of the 5 divisions under the Transnet Group. They are responsible for South African imports and exports through their 7 commercial terminals. Transnet Port Terminals enlisted the services of Kenako Marketing under a 24-month contract to oversee a range of functions, including PR, Media Buying, Crisis Management, and Content Creation. Within our scope of work, we were tasked with generating a series of videos aimed at highlighting Transnet’s corporate offerings.
Solution:
A select team of our staff is currently working on the Transnet Port Terminals account including an Account Manager, PR Strategist and Copywriter. This team is supported by our entire staff of Creatives and Marketers for content creation and strategy. Our activities involve media monitoring, writing press releases and opinion pieces, media buying, arranging for radio and TV appearances, and managing various PR campaigns. We attend frequent strategy meetings with the client to ensure successful collaboration between Kenako and TPT.
https://www.transnetportterminals.net/
- Content Creation
- Managing public relations.
- Media buying
- Media monitoring
- PR & Communications
- Strategy