Icebolethu Business Breakfast, Event Management – in progress

Case Study:

Icebolethu Group’s Inaugural Breakfast Meeting

Client:

Icebolethu Group

Introduction:

Icebolethu Group, aimed to align and enhance its brand positioning through its inaugural breakfast meeting in September 2022. The event brought together key stakeholders and attracted 500 attendees at the Gateway Umhlanga Hotel.

As the organisation’s official marketing agencyKenako Marketing, was entrusted with event management, successfully executed a hybrid format to accommodate both in-person and virtual attendees, ensuring inclusivity and engagement.

Objectives:

Align and enhance Icebolethu Group’s brand positioning.
Facilitate networking opportunities for key stakeholders.
Provide valuable insights and inspiration through a keynote speech by Vusi Thembekwayo
Ensure a seamless and inclusive event experience for both in-person and virtual attendees.

Number of Participants: 500

Event Achievements by indicating success / results for factors used to measure outcome:

Event Planning	Strategized and planned all aspects of the event, including scheduling, logistics, and resource coordination. Identified the target audience and designed a programme to meet their needs
Venue Selection	Carefully selected Gateway Umhlanga Hotel as the event venue, considering capacity, accessibility, and brand alignment. Collaborated with the venue to ensure a conducive environment for networking and knowledge sharing
Hybrid Event Implementation	Recognized the importance of inclusivity and proposed a hybrid event format. Developed a technical setup to seamlessly integrate virtual attendees into the event
Speaker Management	Secured Vusi Thembekwayo as the keynote speaker, aligning his expertise with Icebolethu Group’s brand and objectives. Managed logistics, accommodations, and ensured his message resonated with the event’s purpose
Event Marketing and Promotion	Created a comprehensive marketing plan to generate awareness and excitement about the breakfast meeting. Utilized digital marketing, social media platforms, and targeted communication to reach the target audience effectively
Registration and Ticketing	Implemented a user-friendly registration and ticketing system to streamline the attendee registration process. Catered to both in-person and virtual attendees, ensuring a seamless registration experience
Networking Opportunities	Facilitated networking activities to foster connections and collaborations among attendees. Curated dedicated spaces and activities for participants to engage with each other and build relationships.
Post Event Evaluation	Conducted a comprehensive evaluation to assess the event’s success. Gathered feedback from attendees, sponsors, and stakeholders to identify strengths and areas for improvement.

Results and Achievements:

Successful alignment and enhancement of Icebolethu Group’s brand positioning.
Key stakeholders from diverse industries connected and engaged, fostering collaboration and growth opportunities.
Vusi Thembekwayo’s keynote speech delivered valuable insights, leaving a lasting impact on attendees.
Hybrid event format provided inclusivity and accessibility for both in-person and virtual participants.
Positive feedback received from attendees, indicating a well-received and impactful event.

Conclusion:

Kenako Marketing’s expertise in event management played a pivotal role in the success of Icebolethu Group’s inaugural breakfast meeting. The event effectively aligned the brand’s positioning, fostered networking opportunities, and provided valuable insights to attendees. Through meticulous planning, seamless execution, and a hybrid format, the event achieved its objectives, leaving a lasting impact on Icebolethu Group and its stakeholders.

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